by Karen Weeks
Small businesses in the U.S. have a big role in driving economic growth. While, according to the United States Census Bureau, the majority have no more than five employees, they nonetheless create jobs and are key players in increasing innovation and economic diversity.
If you own a small business, especially if you’re just starting out, you probably won’t have access to many of the fancy (and high-priced) resources larger companies take for granted. That's where your local library comes in. The library is a one-stop shop where you can find everything from crucial data to real-world assistance to flexible space, all or almost all of it for free.
Information Resources
First and most obviously: books! A little research can help you learn any number of new tips and tricks, but buying books and maintaining subscriptions to journals can get expensive surprisingly quickly, so take advantage of being able to read for free. If you want your employees to read a particular work, hand each of them a copy rather than expecting them to procure one themselves; your local library is probably accustomed to facilitating book clubs and can easily help you round up the required number.
If you’re trying to find a particular fact or statistic and your usual sources aren’t helpful, reference librarians are specially trained to track down elusive information. Many libraries allow you to submit questions online as well as in-person or by phone. Some libraries also maintain collections of business-specific resources, and they hold a wealth of data about your community's demographics and local business news and trends.
Library resources aren’t limited to the written (or digital) word. In addition to old-school photocopiers and paper cutters, many libraries now have 3D printers and other maker tools. You may even be able to check out audio-visual equipment, musical instruments, or tools.
Educational and Business Services
Services provided by libraries go well beyond book recommendations and research assistance. You may not be aware that libraries sponsor workshops and lectures on a variety of topics, including many targeted to small business owners. Libraries also offer everything from notary services to help with understanding taxes and applying for grants.
Libraries are an excellent place to get in touch with your community; their classes and events are often developed in partnership with local universities, civic organizations, and economic development offices. You can also peruse bulletin boards and the list of library-sponsored events to get an idea of what people (read, "future customers") in your area like, want, and need.
Physical Space
You don’t have to buy a pricey coffee drink when you’re desperate to get away from your office while still getting some work done. Your local library is an excellent spot to escape distractions and settle down to your tasks. You’ll find more than a comfy chair or a sturdy desk, too. Libraries usually have meeting rooms and other spaces that you can reserve for a low fee or even for free. Whether you need a co-working space or a larger room suitable for a special presentation, the library should be first on your list.
Libraries have a long and commendable history of serving their communities, and their collections and expertise are useful to many more types of people than students, children, and bookworms. As a small business owner, taking advantage of everything your local library offers can be enormously valuable as you grow your company.
